The Business of Water free essay sample

* Who are the main Stakeholders of beverage companies such as Coca cola and nestle in this case? How would you prioritize their stake and how legitimate are the different stakes? The Civil society is the main stakeholders of these companies it consist of pressure groups, local communities, non-government organizations. The stake of the society can be prioritize by Relationship-building: Having good relationships – trust, mutual respect, understanding – are intangibles that develop and evolve over time, based on individual and collective experiences and interactions. For this reason, we have to engage with stakeholders at a much as early as possible. Through proactive involvement of company with the stakeholders. Sharing Information: Communicate information to the stakeholders in the decision making process in the way that are meaningful and accessible, continue this communication. Stakeholder Consultation: Plan out each consultation process with the stakeholders Negotiation and Partnerships: For controversial and complex issues enter into good faith negotiation Grievance Management: Establish accessible and responsive means where concerns and problems can be addressed Stakeholder Involvement in Project Monitoring Reporting: Informing to the stakeholders on environmental issues. We will write a custom essay sample on The Business of Water or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The other stakeholders in the companies are very legitimate and the company holds obligation to address them, stakeholders like shareholders are the owners of the form and they consequently are the dominant group, suppliers, competitors etc. * Think of the role of Nestle in this case in terms of Carroll’s pyramid of CSR. Which responsibilities does it live up to and where would you see space for improvement? Under CSR pyramid, Nestle comes in the Ethical responsibility that is the third part of the pyramid . These responsibilities oblige corporation to do what is right, just, fair even when they are compiled to do so by the legal framework. It consists if what is generally expected by the society over and above the economic and legal expectation. According to me Nestle have only focus on the economic responsibilities and has been concern about the shareholders acceptations than the society. There is a wide space for improvement in the company’s policies towards society and environment. * Think of privatized water companies in this case in terms of the extended view of corporate citizenship as discussed in the chapter. What are the specific governmental roles they have taken on? Evaluate their performance from this perspective. The extended view of corporate citizenship as discussed in the chapter for the privatized water companies are about the â€Å"Civil rights† of the citizen . It reveals the governmental failure to addressing the important issues in the society. In the case study some governments have acted in favor of the society by imposing fines and compensations, asking the companies to involve in different environmental programs for conservation of water also by imposing a ban on the bottled water in 12 municipal premises and supporting the corporate citizen actions. The actions taken by the government are effective but the private companies always find a way to manipulate the laws and to disguise the society by false advertising strategies and using other unethical ways to carry out their business. Taking all this into consideration the governmental roles have not been so effective and many things have to be done to stop such false practices. * How do you evaluate the growing expectations and changing roles of the companies in the arena of water management? What are the consequences for accountability, transparency, and participation of stakeholders? Discuss the potential and the limits of what corporations can ultimately achieve in the business of water? Companies in the arena of water management are more inclined towards making profit, increase their market share and growth of the company. The growing expectation towards these companies can be evaluated by considering the three areas they are Social Policies: the Company’s values, beliefs and goals with regards to its social environment. Social programmes: Specific social programs of activities, measures and instruments implemented to achieve social policies. Social impacts: social impacts can be traced by looking at concrete changes the corporation has achieved through the programmers implemented in any period. Recently companies are announcing goals to return to the environment. The companies have now broadened the view of responsibility towards various stakeholders. Rather than being simply the agents of shareholders ,management has now started to take into account the rights and interest of all legitimate stakeholders ,Competing interest of other stakeholders for long term survival of the corporation ,instead of maximizing the interest for just one group at a time The consequences’ of accountability is that the company now has to acknowledgment and assume the responsibility for actions, products, decisions and are obligated to report, explain and be answerable for their actions. Transparency: Analyzed as the impact of an organization associated or affiliated with its stakeholders. These impacts need to find out whether the organizations activities are consistent with regard to the society’s interests, whether they are ethical and whether these activities are institutionalized. Participation of stakeholders: Increase in the participation of stakeholders helps during the planning process will lead to stronger, more durable management plans. The corporations in the business of water have high potential to increase the profit and productivity provided they involve all of the stakeholders in the decision makings and facilitating them with the regular updates of the working of the company. If they are not successful in pleasing any of the stakeholders in the process they might lose the confidence of the market and consumer which will result in loss and complete shutdown.

The Holocaust and its Survivors Children

The Holocaust and its Survivor's Children Evidence shows that the children of Holocaust survivors, referred to as the Second Generation, can be deeply affected both negatively and positively- by the horrific events their parents experienced. The intergenerational transmission of trauma is so strong that Holocaust-related influences can even be seen in the Third Generation, children of the children of survivors. We are all born into some story, with its particular background scenery, that affects our physical, emotional, social and spiritual growth. In the case of children of Holocaust survivors, the background story tends to be either a stifled mystery or overflowing with traumatic information. In the first case, the child may feel drained and in the second case overwhelmed.Either way, a child whose background story includes the Holocaust may experience some difficulty in their development. At the same time, the child may gain from their parents experience some helpful coping skills. According to studies, the long-term effects of the Holocaust on the children of survivors suggest a psychological profile. Their parents suffering may have affected their upbringing, personal relationships, and perspective on life. Eva Fogelman, a psychologist who treats Holocaust survivors and their children, suggests a  second generation  complex characterized by processes that affect identity, self-esteem, interpersonal interactions, and worldview. Psychological Vulnerability Literature suggests that after the war many survivors quickly entered into loveless marriages in their desire to rebuild their family life as quickly as possible. And these survivors remained married even though the marriages may have lacked emotional intimacy. Children of these types of marriages may not have been given the nurturance needed to develop positive self-images. Survivor-parents have also shown a tendency to be over-involved in their childrens lives, even to the point of suffocation. Some researchers suggested that the reason for this over-involvement is the survivors feeling that their children exist to replace what was so traumatically lost. This over-involvement may exhibit itself in feeling overly sensitive and anxious about their childrens behavior, forcing their children to fulfill certain roles or pushing their children to be high achievers. Similarly, many survivor-parents were over-protective of their children, and they transmitted their distrust of the external environment to their children. Consequently, some Second Gens have found it difficult to become autonomous and to trust people outside their family. Another possible characteristic of Second Gens is difficulty with psychological separation-individuation from their parents. Often in families of survivors, separation becomes associated with death. A child who does manage to separate may be seen as betraying or abandoning the family. And anyone who encourages a child to separate may be seen as a threat or even a persecutor. A higher frequency of separation anxiety and guilt was found in children of survivors than in other children. It follows that many children of survivors have an intense need to act as protectors of their parents. Secondary Traumatization Some survivors did not talk to their children about their Holocaust experiences. These Second Gens were raised in homes of hidden mystery. This silence contributed to a culture of repression within these families. Other survivors talked a great deal to their children about their Holocaust experiences. In some cases, the talk was too much, too soon, or too often. In both cases, secondary traumatization may have occurred in Second Gens as a result of exposure to their traumatized parents. According to the American Academy of Experts in Traumatic Stress, children of Holocaust survivors may be at higher risk for psychiatric symptoms including depression, anxiety, and PTSD (Posttraumatic Stress Disorder) due to this secondary traumatization. There are four main types of PTSD symptoms, and a diagnosis of PTSD requires the presence of all four types of symptoms: re-experiencing the trauma (flashbacks, nightmares, intrusive memories, exaggerated emotional and physical reactions to things reminiscent of the trauma)emotional numbingavoidance of things reminiscent of the traumaincreased arousal (irritability, hypervigilance, exaggerated startle response, difficulty sleeping). Resilience While trauma can be transmitted across the generations, so can resilience. Resilient traits- such as adaptability, initiative, and tenacity- that enabled survivor-parents to survive the Holocaust may have been passed on to their children. In addition, studies have shown that Holocaust survivors and their children have a tendency to be task-oriented and hard workers. They also know how to actively cope with and adapt to challenges. Strong family values is another positive characteristic displayed by many survivors and their children. As a group, the survivor and children of survivor community have a tribal character in that membership in the group is based on shared injuries. Within this community, there is polarization. One the one hand, there is shame over being a victim, fear of being stigmatized, and the need to keep defense mechanisms on active alert. On the other hand, there is a need for understanding and recognition. Third and Fourth Generations Little research has been done on the effects of the Holocaust on the Third Generation. Publications about the effects of the Holocaust on the families of survivors peaked between 1980 and 1990 and then declined. Perhaps as the Third Generation matures, they will initiate a new phase of study and writing. Even without the research, it is clear that the Holocaust plays an important psychological role in the identity of Third Gens. One noticeable attribute of this third generation is the close bond they have with their grandparents. According to the Eva Fogelman, a very interesting psychological trend is that the third generation is a lot closer to their grandparents and that its a lot easier for grandparents to communicate with this generation than it was for them to communicate with the second generation. Given the less intense relationship with their grandchildren than with their children, many survivors have found it easier to share their experiences with the Third Generation than with the Second. In addition, by the time the grandchildren were old enough to understand, it was easier for the survivors to speak. The Third Gens are the ones who will be alive when all the survivors have passed on when remembering the Holocaust becomes a new challenge. As the â€Å"last link† to the survivors, the Third Generation will be the one with the mandate to continue to tell the stories. Some Third Gens are getting to the age where they are having their own children. Thus, some Second Gens are now becoming grandparents, becoming the grandparents they never had. By living what they were not able to experience themselves, a broken circle is being mended and closed. With the arrival of the fourth generation, once again the Jewish family is becoming whole. The ghastly wounds suffered by Holocaust survivors and the scars worn by their children and even their grandchildren seem to be finally healing with the Fourth Generation.

Fashion is never still, it constantly changes and evolves Essay

Fashion is never still, it constantly changes and evolves - Essay Example The essay "Fashion is never still, it constantly changes and evolves" investigates the notion of fashion. Fashion can be applied to many fields of human activity, for example, art, music, theatre, politics, economy, architecture –and it is not the complete list. In the past the term fashion when used in terms of clothes implied the generic style for everyone who wanted to be fashionable. Nowadays the things have changed completely – clothes are no longer the manifestation of equality with others. Choosing one’s style in fashion is the way to express oneself, to express the mood or in most cases to distinguish oneself. So, today, to be fashionable means to have your own creative fashion but not to stick to the trend of the season. People all over the world may choose from the variety of styles: to be a got or to wear romantic clothes, to have a business style or extravagant – everything is fashionable nowadays. However, fashion originates somewhere and seve ral great minds decide upon the trends of the coming season. These decisions come from the Fashion Weeks where the prominent fashion designers demonstrate their vision of seasonal trends. The most popular collections dictate fashion to the rest of the world. However, fashion can spread and in another way - via celebrities. Seeing a famous person in unusual clothes or with extravagant hairdo or make up, thousands of fans start copying him/her. Fashion varies tremendously not only in time, but also in class, income, nationalities ad world views.

Toyota Research Paper Example | Topics and Well Written Essays - 4000 words

Toyota - Research Paper Example Furthermore the company should start a new advertising and public relation campaign in order to recover its affected image. The entire project will be very much feasible if the company works according to the provided plan. The Japan based Toyota Motor Corporation has been dominating the automobile industry over the past few years. The company started its journey back in 1937 as Toyota Motor Co. Ltd. In the next year, production started in the Honsha plant of the company. In 1950 the company faced severe financial crisis. In the same year Toyota Motor Sales Co. Ltd. was established. In 1959 production started in another plant named Motomachi. In 1966 the company launched Corolla and in 1982 Toyota motor Sales Co. Ltd. merged with Toyota Motor Co. Ltd. and Toyota Motor Corporation was formed. Today Toyota’s main business is producing and selling automobiles. Its head office is situated in Tokyo, Japan. There are four brands through which the company sells its cars. These are Toyota, Lexus, Daihatsu and Hino. In addition to automobile production the company is also involved in other industries like housing, ITS, financial service, biotechnology & afforestation and marine. There are some clearly defined guiding principles that help the company and its managers to handle the entire operation. Toyota believes that it is very important to become good corporate citizen and in order to do so it is important to honor the spirit of law and language of each and every nation it operates in. The company believes in fair and open corporate activities. Furthermore Toyota’s guiding principles also say that customs and culture of every nation need to be respected. It is also found that the company always tries to make some positive contribution to the social as well as to economic development of the communities. The company is found to be operating on the principle of providing safe and

The Real Number System and Order of Operations Assignment

The Real Number System and Order of Operations - Assignment Example M stands for Multiplication and it takes the third precedence in the order of operations. Looking at this expression, 4 x 8 – 6 + 3, we multiply 8 by 4 to get 32, then add 6 to 3 to get 9. Subtracting 9 from 32 we get 23. S stands for subtraction. Any subtracting command is executed last when doing the sums. In our above expression, our last step was to subtract 9 from 32 where we got 23. The order in which the signs will follow each other is important and it determines the answer one gets. Following the correct steps and orders in life is very important. For science students, following the correct order of operations and steps would mean the difference between getting the desired results and getting a disaster in case the steps are mixed up. Take an example of the preparation of Potassium Hydroxide;- If for example a student interchanged the steps and put the potassium into the water bath then due to the high reactivity of potassium with water, an explosion would ensue. This just helps to illustrate the need to follow correct steps in real

Soft Drinks Industry Consumer Behavior Marketing Essay

Soft Drinks Industry Consumer Behavior Marketing Essay Soft drinks industry is one of the most thriving and flourishing industries in Pakistan. With a population close to 165 million, Pakistan is one of the largest markets in the Asia Pacific region, for various fast-moving consumer goods companies, including those manufacturing soft drinks. Consumers all over Pakistan consider soft drinks as an integral part of their lives, be it routine every day meals or festive occasions, soft drinks hold immense importance as it is the primary refreshment served all over the country. Dominated by low-cost carbonates, Pakistans soft drinks industry benefits from key demand triggers such as the notable absence of alcoholic drinks industry and a warm climate. The beverage industry has around 40 plants, and employs around 500,000 people directly or indirectly. Foreign players dominate the soft-drinks sector. Pakistan Beverages, which bottles for US-based PepsiCo, and National Beverages, the bottler for Coca-Cola (also of the US), are the key players in this segment. Together, Pepsi and Coca-Cola supply 75% of the carbonated soft-drinks market, with local companies accounting for another 15-20%. The industry has seen steady growth over the past years, and despite the current economic situation in Pakistan and the high levels of inflation, the industry is bound for growth in the coming years. The major players in this market include: Coca Cola Pepsi Mountain Dew Gourmet Cola Makah Cola Amrat Cola The market is led by Pepsi which has the maximum market share in the Pakistan soft drink industry. Coca cola acts as a challenger, which challenges the presence of its major rival coke, whereas other brands such as gourmet cola and mountain dew are followers. Gourmet cola has smartly catered to the market by providing soft drinks at a much lower price than the others and distributes it only in the city of Lahore, hence is the one acting as a niche player. It has successfully entered into the soft drink market where existing strong brand names have been competing, and is expected to maintain its position which is evident by the growing demand of its cola Market Size: Led by the core carbonate brands of Coca Cola and PepsiCo, per capita soft drinks consumption in Pakistan is estimated to stand at about 20 liters per annum, which leaves significant room for growth. Over the publishers forecast period to 2014, soft drinks sales are expected to increase 39.8% to PKR19.5 billion ($233 million), with carbonates likely to pick up most of the volume growth. MARKET SEGMENTATION: Customer segmentation in Pakistan with respect to soft drink industry is done differently by the major players operating in the industry. Segmentation is done based on the lifestyle, preferences and attitudes of customers. Particularly to this industry, there exist customer segments which prefer soft drinks that taste sweeter as compared to others. Moreover, segments in the markets exist which are price conscious, and are willing to compromise as far as quality and taste is concerned. Such segments are more inclined towards paying lower prices for a soft drink that provides a similar taste as of other renowned names and modest quality. Existing customers, who are sensitive to their calorie intake but wish not to compromise on the consumption of soft drinks, are catered by brands offering the diet version. This diet version of soft drinks is even preferred by some customers who find its taste better as compared to the regular one, although such a segment is not widely recognized. Apar t from that, customer segments exist which demand bottles of soft drinks in different sizes, such as small, large and family pack, whereas the kind of packaging done for a particular soft drink also determines and caters to a certain market segment such as bottles that are disposable and non-disposable. There are different flavors that have further segmented the market, which primarily include orange (Fanta, Miranda), Cola (Coke, Pepsi), Lemon (Sprite, 7up, Lemon up, mountain dew). Segmentation of consumers has also been done on the bases of social economic class, such as new market entrants such as gourmet cola serves SEC C whereas market leaders serve SEC A and B. The market segment that we have selected for our project is individuals belonging to SEC A and SEC B who are employed and are working in private and government organizations. Target Market: The target market that we have selected from this segment as part of our term project is the carbonated soft drinks segment, which includes companies like Pepsi, Coca cola, Seven up, Mecca cola, Amrat cola, Gourmet cola and others. Objectives of the research: The research is directed to find the attributes of consumer behavior regarding the local soft drinks in the beverages industry. The scope of the research is limited to the region of Lahore due to time constraints. The basic purpose to conduct this study is to uncover the consumer perception about the local soft drinks specifically. The research will help to find out the consumer perception about what the customers think of the local soft drinks, how they perceive it when they hear or see any of the particular local brands. The position that it has taken in the minds of the consumers are important to discover. Basically, the first objective is to find the image of local soft drinks as perceived by the consumers. The study will also focus on the product specific attributes of local soft drinks. The quality of the soft drink as compared to the rest of the international competition is one of the concerns of this research. Also, taste is an important variable which will be thoroughly studied because quality of any product is judged by its taste, and it will be tested that whether the company is successful in providing the taste which is demanded by its target market or not. Also, whether it provides the soft drinks in same or better taste as provided by the international players; Pepsi co. and Coca Cola Company, or not. Whether the content of fizz in soft drink is an important variable that matters and the impact of the amount of cooling that the drink has stored in it is important to the consumers of local soft drinks or not. Along with the tangible attributes of the product, the study will also focus on the intangible attributes such as the brand name. The size and shape of the bottles, the pa ckaging and the colors used, will also be discussed. The consumer satisfaction will be gauged in terms of the competition, and what needs to be done to improve the product. The study objectives also include the consumer specific attributes towards the local soft drinks. It will include that under what circumstances or occasions do the consumers consume local soft drink. Are they brand loyal? How do they evaluate a drink over the others? And how do they make their buying decisions. It includes the influencers that influence their decision making. Furthermore, the role of advertisement will be discussed that how do the consumers dictated by the ads, how the company can improve its visual presence and what could be done to improve the company and the product. Research Methodology: The basic idea is to design a research methodology which enables us to extract maximum useful information at the least possible cost and time, without sacrificing on its reliability. Therefore, quantitative tools will be used to achieve our research objectives. Our objective factors like brand awareness, product usage and product attributes specific insights shall be obtained through a questionnaire Quantitative Research: Questionnaire The questionnaire will be the most effective and feasible tool for our research study. Other methods like phone interviews and observation study will not only be impractical due to our resource constraints but also yield very little credible information, unless the sample size is huge. The questionnaire will be very straight forward and focused so unnecessary data is not gathered and the validity of the study is maximized. Light users or users who have not consumed local colas in the past 30 days will be screened out. Therefore, those who remain will be able to effectively assess the products and its perception in their minds. A few open ended questions will be asked, along with closed ended questions that address our research objectives. In order to keep things simple, only a Likert scale will be used. The questionnaire will be distributed amongst all individuals who have been screened on the sole basis of usage. This is because currently the soft drink industry employs a mass marke ting approach, and focusing only on one or two segments will increase the sampling error. A total of 50 questionnaires will be distributed. Data Analysis The data from the questionnaire will be tabulated on excel and analyzed using statistical options like pie charts, bar graphs, tables etc. Questionnaire Analysis: The questionnaire analysis was conducted with 50 respondents, 42 Males and 8 Females, aged between 22 to 50 years of age and all. The questionnaire was based upon the variables of importance analyzed in the focus group e.g. the price of the soft drinks, availability and quality offered by each brand of carbonated soft drinks. Detailed Analysis of Questionnaire: What type of food do you like? The respondents were asked what kind and genre of food they preferred as there drinks choices are then based upon their primary food choices, a large majority of respondents responded with homemade food, followed by fast food, this indicates the evident impact on inflation in Pakistan upon peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s spending habits, more people now opt for home made food rather than fast food from upscale restaurants What type of drinks do you consume? Majority of respondents indicated that they preferred carbonated drinks as compared to coffee and other choices available to them, this shows the high positive demand soft drinks have in Pakistan. Pick one from the above and state the brands you use? Juices brands mentioned by respondents: In order to gauge the respondents inclination towards juices the question asked them to indicate the juice brand they use, majority of respondents indicated nestle as being their favorite brand, with 23 respondents opting for Nestle, followed by Olfruit. Carbonated drinks mentioned by respondents: Tea/Coffee mentioned by respondents: How often do you consume the drink you stated above? Your purchase decisions are influenced by? Q7: Do you consume carbonated soft drinks? Majority of respondents, i.e. 40 indicated that they consumed carbonated soft drinks which points towards the high positive demand for soft drinks Q8: If yes, then how often do you consume them? (If no, please skip to question 9) Majority of the respondents who did consume soft drinks as mentioned in the previous question stated that they preferred soft drinks on a daily basis, followed by ten respondents who consumed it more than once a week. Q9: How do you feel about the following statements in relation to carbonated soft drinks? a) Carbonated soft drinks are healthy Majority of respondents were neutral regarding the question that whether they thought of carbonated drinks as healthy, followed by an equal majority of respondents who strongly agreed that carbonated drinks were healthy (10) and somewhat agreed that carbonated drinks were healthy (10) b) Cheaper alternatives of some leading companies offer same quality Respondents strongly agreed that some cheaper alternatives available in the market of top brands offer the same quality c) Price is an important factor to you Majority if the respondents agreed that price as an important factor that they considered, this again points towards the fact that inflation is an issue affecting the purchasing power of consumers in Pakistan. d) I would purchase a cheaper alternative if it offers similar quality Majority of respondents stated that they strongly agreed that they would purchase a cheaper alternative if it offers similar quality as top brands. Q10: Please rank the Cola of your preference Majority of respondents stated that among the low priced alternate colas they preferred the Gourmet cola, followed by Amrat cola. b) I have stopped purchasing other brands altogether Majority of respondents somewhat disagreed to the statement that whether they had stopped purchasing other colas altogether after opting for gourmet cola. Gender Age Group Marital Status: Education Levels: Summary The focus questionnaire analysis points to the fact that majority of the target population that we selected for our product consumes carbonated soft drinks which supports the growth trends in the soft drink industry. The findings also shed light on the fact that due to the recent upsurge in inflation in the country and the price hike in case of almost all commodities, consumers are now much more receptive towards other brands which offer cheaper colas with the similar taste, these cheaper alternatives according the respondents including, Shandy cola, Makkah cola, Amrat cola and Gourmet cola. Respondents however stressed on the fact that these alternatives appealed to them not only because of the price but also because of the fact that they offered almost the same quality as colas from other top brands like Coke and Pepsi. Out of the cheaper alternatives people indicated that they preferred Gourmet cola more. The findings also pointed to the fact that the main influences in decision r egarding the choice of soft drink came from family and friends, as these were the two main social; groups with which respondents spent most of their time and consumed drinks with. The respondents brought to attention the fact the advertising campaign of the cola companies like gourmet cola and amrat cola were not up to the mark and very rare, they suggested that a better as campaign would be able to boost awareness and recognition amongst potential customers and attract more customers to the relatively new cola.

The Circular Ruins by Jorge Luis Borges Essay -- Circular Ruins Jorge

â€Å"The Circular Ruins† by Jorge Luis Borges â€Å"Green is derived from blue and green will become more brilliant than blue† Chinese Proverb The Chinese have a proverb about the evolution of humanity, and in particular, the nature of intellectual relationships. Although the color green is composed from the color blue, it often shines with a more brilliant luster than its predecessor does. This is a metaphor for the pupil and teacher. The pupil learns knowledge from his teacher, but will outgrow his teacher and eventually surpass him in wisdom. I believe this accurately describes the progress of human knowledge throughout time. In fact, it is quite obvious how technology and science have improved as time goes on. There are dramatic changes even in the last decade as people take the discoveries of their predecessors and expand on those principles. Jorge Luis Borges’ short story, â€Å"The Circular Ruins,† also illustrates this idea of the descendents being superior to the ancestors. However, Borges additionally uses a creation story and the theme of recursiveness, which suggest that there is no single perfect being that created all, but that there are numerous beings that create, with each successive one becoming more powerful. This also implies that, contrary to Judeo-Christian belief, the perfect being is waiting to be created in the end and is not the creator in the beginning. â€Å"The Circular Ruins† can be interpreted in several ways, but the basic plot revolves around a man trying to create another being in his dreams. This creator, referred to as a â€Å"magician† in the story, is a god in that he creates a likeness of himself and gives it life. The magician’s desire to create this perfect son is a strong parallel to the Judeo-C... ... worshiped as gods. But in this succession of creators, we have an infinite line, so perhaps there will never be an end, and there never was a beginning, suggesting that there is no perfection or standard to uphold in the universe. Borges makes a point in establishing the recursiveness of creation in his story; my comparison to the repeated creation of more creators is solely an interpretation of the text. It is, however, interesting how the idea of the superior descendant is observable in the real world. By applying this to the idea of the infinite line of creation, the result is an idea that is in disagreement with worldly beliefs, but yet at the same time in agreement with the worldly observations. Moreover, the implications arising from the infinite line point to a somewhat disturbing, but very Nietzschean universe void of an absolute truth and perfection.